Posts Tagged TechCrunch
Start Your Bookkeeping With Documents
Posted by vinkash in small-business on April 13, 2009
One of the biggest benefit of DocSnaps is that the painstaking work of creating bookkeeping entry from source documents – bills, invoices, receipts, checks, etc – is automatically done for you. There are other features like invoicing, creating expenses, printing checks and doing bank reconciliation, but these are similar to the other bookkeeping products and easy to understand.
Since documents data entry is unique to DocSnaps this article explains how to setup your company and get started with document categorization and transaction entry. Working with invoices, expenses, bank reconciliation, etc will be covered in future blog articles.
Company Setup – Before you start using DocSnaps for your routine bookkeeping work you have to first set up the company. Click on the Company -> Setup tab:

Each of the sections in the setup tab refers to a module in DocSnaps:
- Company Information – Address and other info
- Accounts Settings – Import or set up chart of accounts used by your company
- Tax – Taxes for invoicing and expenses
- Invoice Settings – Defaults for receivables and revenue account; import customers and items.
- Expense Settings – Default bank and payables account set up; import vendors.
Note: You need basic accounting knowledge to set up your company. You can work with your online bookkeeper (or find one in the marketplace) to help you with this work including importing your data (chart of accounts, customers, vendors, etc.) from Quickbooks or other software.
Get Started – Once your company is set up you can start using DocSnaps for routine bookkeeping.
1. Upload documents using any of the following methods:
a. Snap photos with your smartphone camera – Capture receipts, bills and other documents the moment you encounter them, and email them to your_user_name@receipts.docsnaps.com
b. Scan and upload – Easily scan your paper documents with an office scanner (Fujitsu ScanSnap, Kodak) and upload to Documents » Manage. Multiple files can be conveniently zipped up and uploaded.
c. Email – If you pay expenses online forward the email confirmation to your_user_name@receipts.docsnaps.com and it automatically gets stored in your documents repository. Similarly email invoices you send to customers either as as html or as attached PDF, and forward electronic documents (multiple documents can be emailed).
d. eFax – your eFax can be forwarded to your DocSnaps email address for easy capture of faxed documents.
Once you have all the documents in your document repository they will all be marked with the green icon as shown below. This is the status icon and indicates that the documents are not yet categorized and no transactions have been entered for them.

2. Categorize and create transactions with ease:
Click on the document ID to open the document in a new window as shown below:

Document details can be entered and based on the document type the appropriate transaction can be created – Expense, Deposit, Payment, etc. If you want to track receivables and payables then it is important to enter the customer or vendor and the due date for the expense or invoice.
The software learns as you categorize documents and create transactions. With sufficient data in the system it will start to automate document categorization and transaction creation. Any documents that are newly uploaded or which are un-audited (green icon) will be processed by DocSnaps. If DocSnaps is able to categorize the document and create a transaction it will appear with a gray icon in the document listing.
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Over time DocSnaps should be able to handle most of the documents.
You can toggle the status icon between un-audited (green) and audited (orange tick mark). Click on the status icon until you get the orange tick mark and you have audited all your documents.
3. Manage your documents from document list:
a. You can delete documents
b. Split them into single pages (if it is a multiple page pdf file) or
c. Combine several pdf documents into a single large pdf file.
From the document show screen (the pop-up) you can delete the document and also move forward and backwards.
Note that the document cannot be deleted if there is a transaction attached to it or if it is associated with an invoice, expense or bank account.

4. Search the documents – This is a very useful feature and it is very easy to search through all your documents to find exactly what you are looking for.
You can specify the document type, the date range and enter a term or dollar amount you are looking for. DocSnaps searches through the comments entered, looks at the dollar amount and document name to find the document.
Simply start typing a word or amount in the search box and as you are typing DocSnaps queries your document repository to instantaneously retrieve documents that match the criteria.
As you use the document manager in DocSnaps you will discover several new users and shortcuts to make your business more efficient and your work pleasurable.
5 Sales Tips for Techies
Posted by vinkash in small-business on February 8, 2009
An old friend of mine who started life as a techie is now a successful salesperson. Listening to some of the challenges I faced he give me some pointers about sales that addresses my engineering background.
TIPS
- People are resistant to change – The value you deliver should be compelling enough for them to adopt it.
- Talk to the person for whom your product/service makes a big difference
- Target the solution to the right audience – You might have several great features which you personally like, but you should highlight those that would solve the unique problems faced by that prospective client.
- Quantify, measure, re-evaluate, and re-invent your sales strategy – In many ways sales is like an engineering process.
- Listen and don’t challenge – Techies tend to argue and get into information/IQ wars which is detrimental to the sales process.
One or more of these tips were able to solve all my problems.
Problem 1: I did a presentation to a company which was very eager to use DocSnaps. But after the presentation, not only were there no questions, but it took me an additional month to close the sale.
Solution 1: Always start a presentation by asking the audience about some of the problems they face, and get an idea of what is important to them. If possible tailor your presentation to different segments. In my case I was gloating over a particular feature of our product that was perceived as a threat to the job security of some people in the audience.
Problem 2: An accountant who was very interested in our solution only had a few of his customers use our product even after 2 months of usage. I was expecting a lot more would sign on…
Solution 2: The problem was not that the accountant was not interested enough, it was just that the message was getting diluted when he spoke to his clients. I was not selling to the right person. The people who were making the buying decision in this case were his clients. Eventually I did a presentation for his clients specifically geared towards their needs with a lot more success.
Problem 3: A company called hubspot was blogged by Techcrunch which has a following of close to 1 million readers, in May, 2008. As expected there was a surge in website visitors to hubspot. But how many of these did they convert to paying customers? 2.
Check out their blog.
Solution 3: Was it because 1 – It was not compelling enough? 2 – Techcrunch readers were not the right audience? 3 – Techcrunch did not highlight the right features on their website (this happens when a 3rd party such as an independent blog or newspaper reports on you) ? The company did some analysis and concluded that TC readers were not their target market. The solution here is that now they know what to expect (or not) if they decide to target websites similar to TC.
For a Web 2.0 company, the way to incorporate these sales tips is by effectively communicating with customers through public facing channels like the website, blogs, forums, and engaging them in candid dialog.
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