Archive for February, 2009

Tax Season Again? Get free help.

Are you scrambling to do 2008 taxes and get the books completed for your small business?  We can help your business accomplish both these tasks quickly and efficiently using DocSnaps.  DocSnaps is a web-based product that is currently being launched in Ottawa. It helps small businesses manage financial records and do bookkeeping online quickly and efficiently, thereby saving you time and money.  Documents are captured as electronic files and integrated with transactions so your bookkeeper and accountant can easily audit them – without having to sift through paper folders and boxes.

We can help:

As part of our launch we are giving away our product free of cost and  optional additional services at a subsidized rate for limited time. Experience first hand how our accurate and secure services can help optimize your business performance during this busy time of year.

In exchange we ask that you take our 5-minute survey to give us feedback on DocSnaps and our services.


Trial offer includes:

  • Use of DocSnaps online bookkeeping application free of cost until March 31st, 2009
  • Free scanning of up to 100 documents using our fast scanner on site at one of several locations
  • Online bookkeeping services at a subsidized rate of $15 per hour for up to 2 hours (optional)
  • Online tax advice at 25% discount through one of our several partner accounting firms (optional)

How to access this trial offer:

  1. Email us at marketing@docsnaps.com with your contact information.
  2. You will be contacted for a short phone interview to inquire about your business and answer questions.
  3. Either make an appointment and :
    1. come in to one of several locations (to be announced on this page) where we are hosting face-to-face sessions, or
    2. arrange to drop-off your documents for scanning at designated locations all over Ottawa including select UPS stores (to be announced on this page), or
    3. scan the documents yourself and upload into your DocSnaps account.
  4. You will be given your secure DocSnaps account. Documents can be uploaded and you can invite your existing bookkeeper and accountant to access them.
  5. If you choose the optional bookkeeping services our bookkeeper will contact you either by phone or through DocSnaps to begin working on your books.
  6. Your books will be completed in 5 business days.
  7. We can help you export your data to other software like Quickbooks, or Caseware.
  8. You can keep using DocSnaps until March 31st, 2009 for free.

Our survey is mostly online. We might call you for clarifications.

For further details please call us at 613-265-7472, or visit us online at: http://www.docsnaps.com/tax-season-help

Watch this space for details as they emerge…

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How to Avoid a Tax Audit

Wall street Journal blog – http://blogs.wsj.com/independentstreet/2009/01/29/how-small-businesses-can-avoid-a-tax-audit/

Specifically:

- Keep organized records and receipts. Obvious, right? But it can’t be stressed enough. Messy records look like somebody’s trying to hide something or may have forgotten to document that one big payment. Use an accounting program that allows for double-entry bookkeeping, and keep very neat records and receipts.

It is vital to store your financial records (either as paper or images).  Every small receipt matters.  And the IRS does accept PDF images as proof.

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5 Sales Tips for Techies

An old friend of mine who started life as a techie is now a successful salesperson.  Listening to some of the challenges I faced he give me some pointers about sales that addresses my engineering background.

TIPS

  1. People are resistant to change – The value you deliver should be compelling enough for them to adopt it.
  2. Talk to the person for whom your product/service makes a big difference
  3. Target the solution to the right audience – You might have several great features which you personally like, but you should highlight those that would solve the unique problems faced by that prospective client.
  4. Quantify, measure, re-evaluate, and re-invent your sales strategy – In many ways sales is like an engineering process.
  5. Listen and don’t challenge – Techies tend to argue and get into information/IQ wars which is detrimental to the sales process.

One or more of these tips were able to solve all my problems.

Problem 1: I did a presentation to a company which was very eager to use DocSnaps.  But after the presentation, not only were there no questions, but it took me an additional month to close the sale.

Solution 1: Always start a presentation by asking the audience about some of the problems they face, and get an idea of what is important to them.  If possible tailor your presentation to different segments.  In my case I was gloating over a particular feature of our product that was perceived as a threat to the job security of some people in the audience.

Problem 2: An accountant who was very interested in our solution only had a few of his customers use our product even after 2 months of usage.  I was expecting a lot more would sign on…

Solution 2: The problem was not that the accountant was not interested enough, it was just that the message was getting diluted when he spoke to his clients.  I was not selling to the right person.  The people who were making the buying decision in this case were his clients.  Eventually I did a presentation for his clients specifically geared towards their needs with a lot more success.

Problem 3: A company called hubspot was blogged by Techcrunch which has a following of close to 1 million readers, in May, 2008.  As expected there was a surge in website visitors to hubspot.  But how many of these did they convert to paying customers? 2.

Check out their blog.

Solution 3: Was it because 1 – It was not compelling enough? 2 – Techcrunch readers were not the right audience? 3 – Techcrunch did not highlight the right features on their website (this happens when a 3rd party such as an independent blog or newspaper reports on you) ? The company did some analysis and concluded that TC readers were not their target market.  The solution here is that now they know what to expect (or not) if they decide to target websites similar to TC.

For a Web 2.0 company, the way to incorporate these sales tips is by effectively communicating with customers through public facing channels like the website, blogs, forums, and engaging them in candid dialog.

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5 Reasons Why We Created DocSnaps

In 2006 when I was working on my previous startup we had a geographically dispersed team located in the US, Canada and India.  Team members would send their receipts to our main office where the bookkeeping took place.  Our bookkeeper was located 20 miles away and she had to visit our office twice a month to do our bookkeeping.  There were several problems, and the idea for what was to be DocSnaps took shape…

Collecting Financial Documents – Documents came in all shapes and sizes (long faded print-outs, short faded receipts), different locations (at the gas station, restaurant, or via mail), and in different formats (email receipts for items paid for online, bank statements as CSV or QIF files).  Just collecting all this information in a folder to present to the bookkeeper was a problem, let alone managing the finances.

The Bookkeeping Process – The bookkeeper spent a total of 4 hours every month travelling to our location to do about 1-days worth of work.  Admittedly she was a joy to work with but it was probably frustrating for her not to get answers to some of her questions right away becuase someone was not at the office or was always late in providing answers she had painstakingly jotted down on a piece of paper.   We decided to scan all the documents and email it to her to make her life easier.  But then the trouble was being able to corelate the transactions she entered into Quickbooks to the scanned documents she received weekly.  Despite the fact that the documents were neatly organized into folders, and we had full access to a remote desktop hosting the accounting software there was confusion.

Communication Problem - Emails flew back and forth.  We even maintained a sort of communication log as a text file in each of the document folders.  But when it came time for the accountant to take a look at our books at year-end, he was confused and confounded by the document and communication trail.  Overall we had spent a lot of time (and money) for something that was more trouble to maintain than the status quo.

Easy Auditing – Our earliest DocSnaps product consisted of a simple GL with each transaction connected to a source document.  Basically attached to each expense item was a scanned image of the expense in pdf format.  We also solved the communication problem with the ability to enter comments for each expense item or document which made collaborating with our bookkeeper a lot easier.  But the happiest person in all this was the accountant.  His tech-savvy staff could login to our account with the password we provided them, look at the balance sheet, drill down to the transactions and if they had any doubts or questions about a particular item, just click on it and view the source document, right there on their computer screen!  To our development team this was nothing extra ordinary, but to the accountants that we showed it to, it was a joy to behold.

Bookkeeping Automation - Over time the product was improved incrementally.  What we have now is a well tested, secure, and user friendly application a far cry from the first application that was presented to our bookkeeper.  What makes the bookkeeper really happy now is the innovative expert system we have that automatically creates a transacton for each scanned documents.  She used to spend 80% of her time doing data entry from documents.  But the time she got to the point where she had to ask us some questions and provide us some insight into our business it was time to leave.  Now this tedious part is taken over by our software which is able to perform this task more accurately than a human being.  What it does not understand it flags for our bookkeeper to enter.

So overall these are the 5 big reasons why DocSnaps was created – to make the bookkeeper, accountant, and our team happy.  There are a lot more things DocSnaps can do which will be the subject of future blogs.

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